课程简介
课程聚焦商务营销多方面,如在客户拓展上,涵盖领英搜索技巧、多渠道找客户方法;销售技巧板块,讲授成交关键、应对客户抗拒及挖掘需求等实用策略。同时深入剖析商务沟通,包含不同场景沟通、非言语交流等知识,助力提升沟通能力。
社交媒体营销也是重点,针对脸书、推特、领英、优兔等平台,从账号搭建、页面运营到推广吸粉都有细致指导。此外,还有邮件营销、贸易展销售、B2B 销售等内容,涉及策略、实操等维度。
还注重提升商务自信,探讨文化差异对商务影响。整体贴合商务实际,能帮学员全方位武装自己,从容应对商务工作中的各类挑战,实现能力进阶。
帮课大学外教课相关课程
课程目录
帮课大学外教课
├Boolean Search & Google X-Ray Search To Find LinkedIn Client
1 Boolean Search (布尔搜索)
2 Simple Search & Advanced Search (简单搜索与高级搜索)
3 X-ray Search & X-ray Search-linkedin & Google X-ray (X射线搜索、领英X射线搜索以及谷歌X射线搜索)
Boolean Search & Google X-Ray Search To Find LinkedIn Client.png
├Building connections beyond words
1.What is Communication (什么是沟通)
10. Meeting customer at different place (在不同地点会见客户)
11. Product presentation at different place (在不同地点进行产品展示)
12. The Social Media created is a multilayered communication (所创建的社交媒体是一种多层次的沟通方式)
2.Non verbal communication in the digital age (数字时代的非言语沟通)
3. The power of Physiognomy &Eye Contact&Handshake (面相、眼神交流和握手的力量)
4. Meaning of Kinesics -1 (身势语的含义 -1)
5. Meaning of Kinesics -2 (身势语的含义 -2)
6. Gesturing&Body stance (手势与身体姿态)
7. Proxemics&outfit&meaning Of Colors (空间关系学、着装以及颜色的含义)
8.Relaxing Stance & Tense Stance& Kinesics that sells (放松姿态、紧张姿态以及有助于销售的身势语)
9. Formal communication is the ultimate communication (正式沟通是终极沟通方式)
Building connections beyond words.png
├Closing like a Pro
1. What is closing a sale and why is it important (什么是成交以及它为何重要)
2. The five reasons customers don’t buy (客户不购买的五个原因)
3.How to double your sales revenues (如何使你的销售收入翻倍)
4. Price Vs Cost, How to explain to your customers (价格与成本,如何向客户解释)
5. Price objection (价格异议)
6. Words that sell and words that doesn’t (能促成销售的话语和不能促成销售的话语)
7.Lesson summary (课程总结)
Closing like a Pro.png
├Cultural Differences In Business
1 What Is Culture & The Importance Of Culture In International Business (什么是文化以及文化在国际商务中的重要性)
2 World Population And Culture (世界人口与文化)
3.1 The 10 Cultural Factors That Can Affect Business-1 (能影响商务的10个文化因素 -1)
3.2 The 10 Cultural Factors That Can Affect Business-2 (能影响商务的10个文化因素 -2)
Cultural Differences in Business.png
├Email Marketing
1.why Clients List Building Is Important (为什么建立客户名单很重要)
10.how To Make Email Campaign With Mailchimp Part 2 (如何使用Mailchimp开展电子邮件营销活动 第二部分)
11.email Subject Line That Get Opened And Emails Analytics (能被打开的电子邮件主题行以及电子邮件分析)
2.mailchimp Account Set Up (Mailchimp账户设置)
3.import Linkedin Clients List To Mailchimp (将领英客户名单导入Mailchimp)
4.import Gamil Clients List To Mailchimp (将Gamil客户名单导入Mailchimp)
5.add Opt-ins & Pop Ups To Your Website For Free (免费在你的网站上添加订阅和弹出窗口)
6.collect Client Emails List Without A Website (在没有网站的情况下收集客户电子邮件名单)
7.mailchimp To Stay In Touch With Clients (使用Mailchimp与客户保持联系)
8.the Best Email Inspirations Website (最佳电子邮件灵感网站)
9.how To Make Email Campaign With Mailchimp Part 1 (如何使用Mailchimp开展电子邮件营销活动 第一部分)
Email Marketing.png
├Face To Face Sales Techniques
1 busniess Development Is Better Than Sales (业务拓展比销售更重要)
10 Deal Closing Skills (成交技巧)
11 Don’t Forget Follow Up (不要忘记跟进)
2.first Impressions And Body Language (第一印象和肢体语言)
3 Make Your Client Feel Important (让你的客户感觉自己很重要)
4 The Sales Questioning Funnel (销售提问漏斗)
5 Crystal Helps To Know More About Clients (借助“水晶”(工具等)来更多地了解客户)
6 Finding Out Your Clients Needs (找出你的客户需求)
7 Building Clients Needs (构建客户需求)
8 Solution Prescription (解决方案建议)
9 Can Objections Be A Good Thing For Sales (销售中的异议能否成为一件好事)
Face to Face Sales Techniques.png
├Global Sourcing—Buyer Journey Version
1.Buyer’s Type And Description (买家类型及描述)
2.buyer Process -1 (买家流程 -1)
3.Buyer Process -2 (买家流程 -2)
4.Buyer Cycle (买家周期)
5.First Time Client & Supplier Mistakes & Social Media Tips (首次合作客户、供应商失误以及社交媒体小贴士)
Global Sourcing—Buyer Journey Version.png
├Handling buyer’s EXCUSES 高效解决客户抗拒点
1.真正的谈判从何时起?& 如何让客人多讲(When does the real negotiation start? & How to make the clients talk more)
2.解决客户抗拒点的正确语言表达(The correct language expressions for handling clients’ excuses)
3.如何应对排名前10的客户抗拒点-1(How to handle the top 10 clients’ excuses -1)
4.如何应对排名前10的客户抗拒点-2(How to handle the top 10 clients’ excuses -2)
5.消除“你的价格太贵了”的5种可行性建议-1(Five feasible suggestions to eliminate “Your price is too high” -1)
6.消除“你的价格太贵了”的5种可行性建议-2(Five feasible suggestions to eliminate “Your price is too high” -2)
7.消除“你的价格太贵了”的5种可行性建议-3(Five feasible suggestions to eliminate “Your price is too high” -3)
8.有些抗拒点可以晚回复但不要撒谎(Some excuses can be replied to later but don’t lie)
9.优秀的销售都有明确的目标(Excellent salespeople all have clear goals)
Handling buyer’s EXCUSES 高效解决客户抗拒点.png
├Hashtag Marketing
1 What Is A Hashtag&why Use Hashtags (什么是话题标签以及为什么使用话题标签)
2 Hashtag 101 (话题标签入门)
3 Types Of Hashtags (话题标签的类型)
4 Which Social Media Platforms Work With Hashtags (哪些社交媒体平台可以使用话题标签)
Hashtag Marketing.png
├How to find clients using Google Map
1 Google Map (谷歌地图)
2 How To Find Hot Keywords To Your Search (如何为你的搜索找到热门关键词)
How to find clients using Google Map.png
├How to Promote through Facebook
1 What is facebook (什么是脸书)
2.2 How to establish facebook personal profile-2 (如何创建脸书个人资料 -2)
2.1 How to establish facebook personal profile-1 (如何创建脸书个人资料 -1)
3.1 Facebook for business (用于商业的脸书)
3.2 Facebook business page (脸书商业页面)
4.1 Add information on Facebook page (在脸书页面上添加信息)
4.2 Build your page by posting content (通过发布内容来构建你的页面)
4.3 Optimize your facebook page Images (优化你的脸书页面图片)
4.4 Tops 5 SEO tops for your Facebook page& Invite friends to your page (脸书页面的五大搜索引擎优化要点以及邀请朋友访问你的页面)
4.5 How to increase your Facebook page (如何增加你的脸书页面流量等)
5.11 Facebook AD-1 (脸书广告 -1)
5.12 Facebook AD-2 (脸书广告 -2)
5.2 Facebook perfect AD (完美的脸书广告)
5.3 Top secret way to get followers with low cost& How to steal fans (低成本获取粉丝的绝密方法以及如何吸引粉丝)
5.41 Promote your product on facebook -1 (在脸书上推广你的产品 -1)
5.42 Promote your product on facebook -2 (在脸书上推广你的产品 -2)
6 Edgerank Newsfeed Algorithm (边栏排名动态消息算法)
7 The 7secrets things to do engage your followers (吸引粉丝要做的7个秘密事项)
8 Extra bonus & Bonus to increase page likes (额外奖励以及增加页面点赞数的奖励)
How to Promote through Facebook.png
├How to Promote through Pinterest
1 What is Pinterst (什么是拼趣)
2 How to Create a Pinterst Showcase for Your Business (如何为你的业务创建一个拼趣展示区)
3 The Pinterest Board (拼趣画板)
4 Setting Up the Pin-it Button&How to Create a Board (设置“钉一下”按钮以及如何创建画板)
5 Create a Pin (创建一个图钉内容)
6 The Re-pins Likes (转发、点赞)
7 How-to-PinsPut a PictureHero Pin (如何创建“图片英雄”图钉)
8 Earning Followers (吸引粉丝)
9 Canva for Design (用于设计的Canva工具)
How to Promote through Pinterest.png
├How to promote through Twitter
1 Twitter Marketing (推特营销)
10 Use Hashtages To Be Found&follow Top Twitter Users (使用话题标签以便被发现并关注顶尖推特用户)
11 Use Hashtages To Be Found&bonus Tip (使用话题标签以便被发现以及额外小贴士)
2 How Twitter Works (推特的运作方式)
3 Secret Tips to get followers, how to increase your followers (获取粉丝的秘密小贴士,如何增加你的粉丝量)
4 Choose A Professional Name & Photo For Your Profile (为你的个人资料选择一个专业的名称和照片)
5 Background & Introduction Includes Key Words, Website (背景和简介包含关键词、网站)
6 Choose A Professional Name & Add Your Company’s Logo (选择一个专业的名称并添加你公司的标识)
7 Background & Company Summary Key Words & Include Website (背景和公司简介关键词以及包含网站)
8 Create A Private List Full Of Customers & Engage With Your Target Market (创建一个全是客户的私人列表并与你的目标市场互动)
9 Promote Your Twitter (推广你的推特账号)
How to promote through Twitter.png
├How To Search For Clients
1 Double Quote (双引号)
2 How To Make Your Search Results More Precise (如何使你的搜索结果更精确)
3 Yellow Pages&yelp (黄页与大众点评网类似平台)
4 How To Use Manta To Get More Clients (如何使用Manta来获取更多客户)
5 Be Listed For Free In Kompass (在康帕斯上免费登记)
6 Search For Clients (寻找客户)
7 How To Use Panjiva To Get More Clients (如何使用磐聚网来获取更多客户)
How To Search For Clients.png
├How to self-market yourself to get more clients
How to self-market yourself to get more clients.png (如何自我营销以获得更多客户)
├LinkedIn Marketing
1 Business networking and LinkedIn (商务社交与领英)
10 Skill Endorsements & Projects & Recommendations (技能认可、项目以及推荐)
11 Languages & Education (语言与教育背景)
12 How To Set Up A Company’s Page-1 (如何设置公司页面 -1)
13 How To Set Up A Company’s Page-2 (如何设置公司页面 -2)
14 The First Level Of Your Linkedin Network&A Second Level For Your Network (你的领英人脉网络的第一层以及第二层)
15 Discover People You May Know&Grow Your Network With Your Email Signature (发现你可能认识的人以及通过电子邮件签名拓展人脉)
16 Linkedin Network Degree.mp4 (领英人脉网络层级.mp4)
17 Boolenan Search (布尔搜索)
18 Simple Search&Advanced Search (简单搜索与高级搜索)
19 X-ray Search & X-ray Search-linkedin & Google X-ray (X射线搜索、领英X射线搜索以及谷歌X射线搜索)
2 What Is The Value Of Networking&the 2 Biggest Problems With Online Networking (社交的价值以及在线社交的两大问题)
20 Ask For Introduction&introduction Request (请求介绍以及介绍请求)
21 Invitation To Connect&thank You For Connecting (连接邀请以及感谢连接)
22 Six Tips To Break The Ice And Write An Effective Message (打破僵局并撰写有效消息的六个小贴士)
23 Manage Your Connections (管理你的人脉)
24 The Value Of Being A Group Member&which Groups To Join (成为群组一员的价值以及加入哪些群组)
25 Types Of Groups &ways To Find Groups On LinkedIn (群组类型以及在领英上查找群组的方法)
26 What Else Can You Do With Groups&become A Group Manager (利用群组还能做什么以及成为群组管理员)
27 Why Use Alumni Network (为什么使用校友网络)
28 Integrate Youtube, Facebook And Pinterest (整合YouTube、脸书和拼趣)
29 Hiding Your Contacts&extract My Contact List On Excel (隐藏你的联系人以及将我的联系人名单导出到Excel表格)
3 Linkedin demographic (领英人口统计数据)
30 People Viewed Your Profile (查看你资料的人)
31 LinkedIn Mobile App (领英移动应用)
32 Promote Your Self On Linkedin (在领英上进行自我推广)
33 Publishing On Linkedin:how It Works (在领英上发布内容:其运作方式)
34 Short Form (简短形式)
35 Nine Tips To Writing Posts On Linkedin-1 (在领英上撰写帖子的九个小贴士 -1)
36 Nine Tips To Writing Posts On Linkedin-2 (在领英上撰写帖子的九个小贴士 -2)
37 Group Content Sharing (群组内容分享)
38 What To Post And The Best Days&requirement&frequency Of Posting (发布什么内容以及最佳发布时间、要求和频率)
4 Self Marketing- From Zero To Hero&job Offers & Client Communication (自我营销——从零基础到高手以及工作机会与客户沟通)
5 Create A Professional Brand (创建一个专业品牌)
6 Focus On The Right People&engage With Insights&build Relationships (关注合适的人、借助见解互动并建立关系)
7 Linkedin Marketing Starts With Your Profile & How To Get Profile All-star (领英营销从你的个人资料开始以及如何获得资料全明星等级)
8 7 Rules For Writing The Perfect Linkedin Summary (撰写完美领英简介的七条规则)
9 Job Title & Description (职位头衔与描述)
LinkedIn Marketing.png
├LinkedIn updates&settings
1.updates&settings (更新与设置)
2.contact Settings (联系人设置)
3.how To Make Personal Profile (如何创建个人资料)
4.how To Make Background Picture (如何设置背景图片)
5.sitting Of Headlines (标题设置)
6.linkedin Summary Section (领英简介部分)
7.work Experience & Linkedin Search (工作经历与领英搜索)
├Seven steps to improve your confidence in business
1.1 7 Steps To Improve Your Confidence In Business-1 (提高商务自信的七个步骤 -1)
1.2 7 Steps To Improve Your Confidence In Business-2 (提高商务自信的七个步骤 -2)
Seven steps to improve your confidence in business.png
├Social Media Content Strategy
1.what Is Content Marketing (什么是内容营销)
10.education Content Marketing Part 2 (教育内容营销 第二部分)
11.video Marketing (视频营销)
2.product Content Strategy Part 1 (产品内容策略 第一部分)
3.product Content Strategy Part 2 (产品内容策略 第二部分)
4.product Content Strategy Part 3 (产品内容策略 第三部分)
5.branding Content Marketing Part 1 (品牌内容营销 第一部分)
6.branding Content Marketing Part 2 (品牌内容营销 第二部分)
7.branding Content Marketing Part 3 (品牌内容营销 第三部分)
8.branding Content Marketing Part 4 (品牌内容营销 第四部分)
9.education Content Marketing Part 1 (教育内容营销 第一部分)
Social Media Content Strategy.png
├The Art Of Selling At The Tradeshow
1 The Art Of Selling At The Tradeshow (贸易展销售艺术)
10 Technologies To Use At The Tradeshow&using Media (在贸易展上使用的技术以及利用媒体)
11 Four Strategies To Use For The Follow-up (用于跟进的四项策略)
12 Tradeshow And Social Media (贸易展与社交媒体)
2 Tradeshow Selection (贸易展选择)
3 Picking A Space&Determine Your Objective (挑选展位空间并确定你的目标)
4 Design Your Booth To Sell (设计用于销售的展位)
5 Prepare Your Marketing (准备你的营销活动)
6 Samples And Booth Display (样品和展位展示)
7 Put The Right Staff On Booth (在展位安排合适的工作人员)
8.1 Communicate Effectively-1 (有效沟通 -1)
8.2 Communicate Effectively-2 (有效沟通 -2)
9 Competitor Analysis&Be Careful From The Spies (竞争对手分析以及小心商业间谍)
The Art Of Selling At The Tradeshow.png
├The New Age Of B2B Selling
1. Do Not Ignore Ai,you Should Embrace It (不要忽视人工智能,你应该接纳它)
2. The 4 Technologies Used By Top Sales(顶尖销售人员使用的4项技术)
3. Why B2b Platform(为何使用B2B平台)
4. How Promote Company Great On Socail Medias(如何在社交媒体上大力推广公司)
5. How Doing Engaged With Insight On Linkedin(如何在领英上凭借洞察力进行互动)
6. Top 6 Google Extensions For B2B Sales(适用于B2B销售的6大谷歌扩展程序)
7. How To Make A Great Content Of Marketing(如何制作出色的营销内容)
8. 4 Tools Help How To Make The Information Well(4种有助于妥善处理信息的工具)
The New Age Of B2B Selling.png(《B2B销售的新时代》图片)
├Why sales are using Social Media Marketing(为何销售人员要使用社交媒体营销)
1 Workflow To Get More Customers&social Media Marketing-SMM(获取更多客户的工作流程以及社交媒体营销——SMM)
3 Business Profile Creation& Branding & Social Engagement(企业资料创建、品牌塑造以及社交互动)
4 Facebook Marketing &linkedin Marketing &youtube Marketing(脸书营销、领英营销以及优兔营销)
├YouTube marketing
1.why Should Use Youtube(为何应使用优兔)
10.youtube Promotion(优兔推广)
11.youtube Comments & Management(优兔评论及管理)
2.youtube Marketing Strategy & Watch Time(优兔营销策略及观看时长)
3.the Subscriber Advantage & How To Increase Them(订阅者优势以及如何增加订阅者数量)
4.youtube Set Up(优兔设置)
5.youtube Banner(优兔横幅)
6.youtube Video Structure Part 1(优兔视频结构第一部分)
7.youtube Videostructure Part 2(优兔视频结构第二部分)
8.youtube Seo(优兔搜索引擎优化)
9.youtube Thumbnails(优兔缩略图)
YouTube marketing.png(《优兔营销》图片)